Score A Stylish Look On The Road To The World Cup

2 Jun , 2014  


There is no better feeling that going to watch your team, as the atmosphere builds and the rollercoaster of emotions kick in. Here’s to that journey as the countdown to the World Cup has now started with the teams already announced and the excitement starting to build. The tournament officially starts Thursday 12th June in Brazil with the home team taking on Croatia, what will hopefully be a thrilling game to welcome back the World Cup, as we  find out if Spain can hold on to the trophy or if we will have new champions.

It is time to get kitted out in the latest brands to show your support for your team. Whether you support the big teams like Italy, England, Germany, Spain, the underrated teams like Japan, France, USA or the World Cup host ~Brazil we have what you’re looking for. We have a collection of Hugo Boss Green polos, tees, hats and shoes. They all features a new limited edition logo especially for the World Cup. Emporio Armani have released a range of shorts and tees that are great for summer and come in a range of teams. Ea7 have released polos shirts with small detailing and different colours to relate to the teams. If you don’t fancy wearing the full kit or official shirt, these are a great way to show your support without being too bold.

The key pieces from the collections are

  • The Hugo Boss Green Country Flag polo shirts. They come in team colours with contrasting collar and cuffs and feature the badge design incorporated in the Boss brand logo.
  • The Hugo Boss Green Country Flag Trainers are a nice touch to any look. They all feature the Brazil flag on the heel pull which you can fold up or down.
  • The Armani swim shorts are great for your summer holidays to sport your favourite teams whilst you are bathing in the sun.
  • The Hugo Boss Green flag1 country flag t-shirt is great for those of you who are neutral, just get involved with the beautiful game without shouting for a certain team.


World Cup Blog

Fred Perry have released a great collection of brightly coloured polo shirts with the logo modified to feature the team countries. These shirts offer a way to support your team wearing a classic piece of clothing. The polo shirt is a timeless piece that will never go out of fashion. With these only having the team names included in the badge you can easily wear them again and again.

Fred Perry World Cup

Never miss a game with Psyche:


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Cycle Your Way To Style With Bradley Wiggins x Fred Perry

9 May , 2014  


fred perry2

The first ever British Tour De France winner and British Olympian, Bradley Wiggins has teamed up with Fred Perry for his fifth collection, which captures the essence of the man himself. He has a special connection with the Mod label as he bought his first Fred Perry shirt when he was a kid and has continued to wear the brand.  It is no surprise as the brand is a popular label with the iconic laurel wreath known worldwide. Fred is steeped in heritage and has a cool element to every piece, they design timeless classics that will never go out of fashion.

Bradley has been voted one of the best dressed men of the year in GQ Magazine for his stylish Mod dress code.  He has worked very closely with Fred Perry in the design process which is  a great reason to buy a piece he personal has been involved in every step of the way.



This year’s 101th Tour de France will start on Saturday 5th July running through to 27th July. The race will be made up of 21 stages & will cover 3,656 kilometres in a distance. The race will start from Leeds to Harrogate and going onto visit places in the United Kingdom over the 6th and 7th like York, Sheffield and thenon to Cambridge. The collection has never been more relevant. He has created a collection made up of classic Mod designs with 1960′s style necklines & timeless pieces with references to his sport’s background taking inspiration from tennis jackets to 1950′s style cycling jerseys.

Key pieces from the collection are:

  • The Champion Tipped Cycling Shirt which come in  cream, black & grey. It features striped, tipped detailing that is unique to this collection. The piece is stylish with an overall sports look fit for any Mod.
  • The Colour Block Cycling Shirt takes inspiration from a 1950′s style cycling jersey. It is perfect if you want a piece of clothing steeped in history with a modern update. The shirt comes in a summery yellow & cool green in the classic Fred Perry design.
  • The Chest Panel Cycling Shirt features paneling detail for a classic, unique look.
  • Also featured in the range is sporty leather & suede sneakers. The suede is inspired by cycling tape with the texture of the fabric and both pairs feature  tread that is inspired by the texture of a table tennis bat.
  • There is a Heritage Shoulder Bag which features details like bicycle handlebar tape which keeps with the sports inspiration.
cycle tapes



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Gandys Flip Flops – Shoes with Soul

29 Apr , 2014  


Psyche are excited to announce the upcoming arrival of one of the world’s most famous footwear brands, no its not Louboutin’s it’s something even better and a lot more comfortable! We are excited to be stocking Gandys Flip Flops! These flip flops are a firm favourite with near enough every celebrity and whilst being extremely eye catching, the shoes are part of a fantastic charitable organisation.


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Festival fashion inspiration at Psyche

24 Apr , 2014  


Festival Season has officially started again. Festivals are usually known for being muddy wet places but over the last couple of years they have become all about the fashion. More and more people are dressing their best and bring glamour back to festivals. It is time to start planning those outfits and digging out the tents ready. We have already had big festivals like SXSW and Coachella wow us with great music and fashion. The trend this year at Coachella was short shorts which is no surprise in the hot California weather. We also saw a large amount of people dressed in very girly outfit from pretty lace to fringes,  floral prints and floaty dresses.

With musicians like Warpaint regulars at festivals they certainly know how to dress. They show us how to dress edgy with a grunge, rock ‘n’ roll look but yet still look glamorous. Wearing a loose fitted dress is a great way to stay cool and comfortable. Wearing chunky boots helps keep your feet dry and adds a cool appeal to any look.


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Finders Keepers – Brand Focus at Psyche

6 Apr , 2014  


Finders Keepers has become one of those must have labels at the moment. They offer a range of basic styles with a unique look that makes them stand out from the crowd. The brand was created to bring affordable clothing without compromising on style. It is no surprise the label already has celebrities lusting for their designs. With actresses & musicians such as Sienna Miller, Jessica Biel, Miley Cyrus, Rihanna & Kristen Stewart spotted in their designs.

Jessica Alba stepped out in the stunning blue ‘The Someday Trouser Jumpsuit’ which you can purchase from us in ivory. Katy B can be seen featured in her new music video for  ‘Still’  wearing ‘The Someday Chiffon Cami Top‘ which is available in ivory & navy. These  pieces are great for day to night giving you that cool city style look and whilst seeing you effortlessly through Summer.


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Grand National’s Race For Fashion

2 Apr , 2014  


Well, it’s that time of year again! Are you ready for one of the UK’s most prestigious events? All systems go for the best hat, the best suit and the best bet and I do believe that this year, there are no barriers to the fantastic fashion!


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A User’s Guide To Selvedge And Premium Raw Denim

26 Mar , 2014  


Welcome to a long overdue post from the Psyche Menswear blog. In the first of many upcoming original and hopefully interesting posts we will be trying to do something slightly different. We want to get away from the general “Here is our new product. Now please buy it” ethic that many store’s blogs seem to be about. Our aim is to create a lifestyle online magazine, that obviously showcases some of the fine garments we sell in our store but also helps the modern man understand the work that goes into the garments he wears down the pub on a Friday evening. Or even how to care for said garments after he has spilt beer or kebab (or a cocktail of both) down them in or after the aforementioned pub.



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